Most people tend to separate health and wellness brands from traditional “consumer” brands. But almost every brand we interact with on a daily basis is connected to our health in one way or another—even ones that may not immediately come to mind. These ideas explore consumer brands from a wellness perspective, expanding the definition of healthcare advertising.


Gun Disease

Guns have killed more school-age children than police officers in the line of duty—and the main cause of death is blood loss before help can arrive.

American families spend $700 a year on back-to-school shopping, totaling $80.7 billion annually. Imagine if each of those supplies came with instructions describing how they can be used to stop bleeding in the event of a shooting.

Turning bystanders into first responders, we can make bleeding control training the CPR of the 21st century using supplies found in every school across the country.

Noise-Cancelling Incubator

Noise pollution in hospitals is a rising problem that can interrupt sleep, lengthen recovery times, and hinder communication, leading to medical errors. Studies have shown that noise levels can reach over 80 decibels, which is about the same as a chainsaw, and twice the recommended maximum noise level.

Bose noise-cancelling technology has countless applications in the healthcare space but, to introduce it, we want to start with the patients who need the most protection.

Donor Discrimination

Blood donation requirements for gay men are based on outdated fear, not science.

Most people don’t realize that gay men can’t give blood unless they’ve been abstinent for 12 months (a previous lifetime ban was repealed in 2015.) A straight man with an active chlamydia or herpes infection can donate, but a gay man in a monogamous relationship can’t.

Countries like Italy, Spain, and Poland use evidence-based risk assessment instead of sexual orientation to determine eligibility and have seen no increase in transfusion-based transmission of HIV.